Authoring and branded experiences
- Visual multi-step builder with structured and research-grade block types.
- Reusable templates, success states, theming, and branded shells.
- Inline editing, preview states, and publish preflight checks.
Pricing
One Tier. Full Platform.
OK | Flows is offered as one complete capability: the full builder, logic layer, Salesforce delivery stack, secure prefill, and gamified campaign tooling in one controlled commercial model.
Commercial framing
This is not a stripped-down starter package. The commercial model stays single-tier, then flexes around rollout scope, implementation support, and operating ownership.
Full capability tier
OK | Flows Platform
One commercial offer for branded interactive flows, advanced journey logic, Salesforce Marketing Cloud delivery, secure prefill, and campaign-grade operational control.
Complete platform capability
Designed for delivery, not just software access. Implementation support, Salesforce guidance, rollout assistance, and platform onboarding can be included.
6.75k
EUR · starting fromPilot-style scope
Single tier. Full-platform scope. The final engagement flexes around rollout breadth, implementation support, and operating ownership.
- Full OK | Flows platform access
- All builder block types and structured capture inputs
- Advanced theming and branded success experiences
- Conditional branching and display logic
- Path simulator and logic audit
- CloudPage webhook delivery pipeline
- Field mapping and system mapping to Data Extensions
- Secure prefill using JWT and opaque token models
- Audience prefill runs and campaign-scale URL generation
- Partial-response capture and deferred SFMC sync
- Gamification, rewards, wheel, slots, and reveal mechanics
- Media library and hosted asset support
- Responses dashboard, exports, and operator metrics
- Technical onboarding, implementation guidance, and support docs
- Model
- Single-tier platform engagement
- One offer, full capability set, scoped per rollout and operating model.
- Best fit
- Salesforce-centric campaign teams
- Ideal when data capture, personalization, and writeback must be controlled end to end.
- Delivery style
- Pilot or production rollout
- Can be positioned as an internal accelerator, delivery capability, or productized service.
Everything this tier is designed to cover
The offer is intentionally comprehensive. Clients are not buying a narrow survey tool. They are buying a controlled interaction, logic, and delivery layer for Salesforce-oriented campaigns.
Logic and journey orchestration
- Answer-based and context-based branching.
- Conditional visibility, path simulation, and journey audit.
- Rule testing, cycle detection, and hidden-target risk visibility.
Salesforce and campaign operations
- CloudPage delivery with insert or upsert control.
- Secure JWT or opaque prefill.
- Managed audience URL generation, partial draft sync, and operator run controls.
Promotional mechanics and rewards
- Prize pools, weighted rewards, inventory limits, and reveal mechanics.
- Direct reveal, wheel, and slots experiences.
- Gamification analytics, reward metadata, and response tracking.
Why this works commercially
OK | Flows is most valuable when the client’s real problem is not just collecting a submission, but controlling the full interaction and the downstream data handoff.
A stronger alternative to fragmented campaign builds
Instead of combining landing pages, AMPscript fragments, CloudPages, ad-hoc forms, and one-off logic patches, this offer consolidates the workflow into one governed platform surface.
Best reasons to position it internally or commercially
01
Replace brittle newsletter-side logic and fragmented landing-page implementations.
02
Own the journey layer instead of depending on rigid external campaign tools.
03
Launch branded, data-aware flows with Salesforce writeback under your own control.
04
Reduce one-off campaign engineering by reusing logic, mappings, themes, and mechanics.
Who this is for and what it replaces
This single-tier model is strongest when the buyer needs a governed layer for real campaign execution, not just a form front end.
Best-fit clients
- Salesforce and Marketing Cloud teams that need more control than generic form tools offer.
- Campaign and CRM teams running personalized acquisition, enrichment, preference, or gamified promotional flows.
- Delivery organizations that want a repeatable internal capability instead of rebuilding each campaign from scratch.
Typical replacements
- Ad-hoc landing pages wired manually into Salesforce or Marketing Cloud.
- Newsletter-side AMPscript logic that becomes hard to test and hard to maintain.
- Rigid third-party campaign experience tools that do not fit the delivery model or data model cleanly.
One offer, different rollout scopes
The commercial model stays single-tier. What changes is the breadth of the rollout, the amount of implementation support, and how broadly the capability is adopted.
Typical starting point
Pilot-style scope
- One high-value flow or campaign use case.
- Core branding, logic, prefill, and Salesforce delivery setup.
- Used to validate fit, operator workflow, and campaign outcomes quickly.
Expanded engagement
Broader rollout scope
- Multiple flows, reusable patterns, or multiple business teams.
- Deeper implementation support, operating model alignment, and rollout guidance.
- Used when OK | Flows becomes a reusable internal capability rather than a single campaign asset.
Need a commercial scope, pilot estimate, or rollout proposal?
We can scope OK | Flows as an internal accelerator, a client-facing campaign platform, or a productized service capability based on the Salesforce operating model and expected scale.