Pricing
One Tier. Full Platform.
OK | Flows is offered as one enterprise-grade capability: the full builder, logic layer, Salesforce delivery stack, secure prefill, and gamified campaign tooling in one controlled commercial model.
Commercial framing
This is not a stripped-down starter package. The commercial model stays single-tier, then flexes around rollout scope, implementation support, and operating ownership.
OK | Flows Platform
One commercial offer for teams that need branded interactive flows, advanced journey logic, Salesforce Marketing Cloud delivery, secure prefill, and campaign-grade operational control.
Full OK | Flows platform access
All builder block types and structured capture inputs
Advanced theming and branded success experiences
Conditional branching and display logic
Path simulator and logic audit
CloudPage webhook delivery pipeline
Field mapping and system mapping to Data Extensions
Secure prefill using JWT and opaque token models
Audience prefill runs and campaign-scale URL generation
Partial-response capture and deferred SFMC sync
Gamification, rewards, wheel, slots, and reveal mechanics
Media library and hosted asset support
Responses dashboard, exports, and operator metrics
Technical onboarding, implementation guidance, and support docs
Included support
Designed for delivery, not just software access
Depending on the engagement, the offer can include implementation support, Salesforce delivery guidance, rollout assistance, and platform onboarding.
Model
Single-tier platform engagement
One offer, full capability set, scoped per rollout and operating model.
Best fit
Salesforce-centric campaign teams
Ideal when data capture, personalization, and writeback must be controlled end to end.
Delivery style
Pilot or production rollout
Can be positioned as an internal accelerator, delivery capability, or productized service.
Everything this tier is designed to cover
The offer is intentionally comprehensive. Clients are not buying a narrow survey tool. They are buying a controlled interaction, logic, and delivery layer for Salesforce-oriented campaigns.
Authoring and branded experiences
- Visual multi-step builder with structured and research-grade block types.
- Reusable templates, success states, theming, and branded shells.
- Inline editing, preview states, and publish preflight checks.
Logic and journey orchestration
- Answer-based and context-based branching.
- Conditional visibility, path simulation, and journey audit.
- Rule testing, cycle detection, and hidden-target risk visibility.
Salesforce and campaign operations
- CloudPage delivery with insert or upsert control.
- Secure JWT or opaque prefill.
- Managed audience URL generation, partial draft sync, and operator run controls.
Promotional mechanics and rewards
- Prize pools, weighted rewards, inventory limits, and reveal mechanics.
- Direct reveal, wheel, and slots experiences.
- Gamification analytics, reward metadata, and response tracking.
Why this works commercially
OK | Flows is most valuable when the client’s real problem is not just collecting a submission, but controlling the full interaction and the downstream data handoff.
A stronger alternative to fragmented campaign builds
Instead of combining landing pages, AMPscript fragments, CloudPages, ad-hoc forms, and one-off logic patches, this offer consolidates the workflow into one governed platform surface.
Best reasons to position it internally or commercially
Replace brittle newsletter-side logic and fragmented landing-page implementations.
Own the journey layer instead of depending on rigid external campaign tools.
Launch branded, data-aware flows with Salesforce writeback under your own control.
Reduce one-off campaign engineering by reusing logic, mappings, themes, and mechanics.
Who this is for and what it replaces
This single-tier model is strongest when the buyer needs a governed layer for real campaign execution, not just a form front end.
Best-fit clients
Salesforce and Marketing Cloud teams that need more control than generic form tools offer.
Campaign and CRM teams running personalized acquisition, enrichment, preference, or gamified promotional flows.
Delivery organizations that want a repeatable internal capability instead of rebuilding each campaign from scratch.
Typical replacements
Ad-hoc landing pages wired manually into Salesforce or Marketing Cloud.
Newsletter-side AMPscript logic that becomes hard to test and hard to maintain.
Rigid third-party campaign experience tools that do not fit the delivery model or data model cleanly.
One offer, different rollout scopes
The commercial model stays single-tier. What changes is the breadth of the rollout, the amount of implementation support, and how broadly the capability is adopted.
Pilot-style scope
Typical starting point
One high-value flow or campaign use case.
Core branding, logic, prefill, and Salesforce delivery setup.
Used to validate fit, operator workflow, and campaign outcomes quickly.
Broader rollout scope
Expanded engagement
Multiple flows, reusable patterns, or multiple business teams.
Deeper implementation support, operating model alignment, and rollout guidance.
Used when OK | Flows becomes a reusable internal capability rather than a single campaign asset.
Need a commercial scope, pilot estimate, or rollout proposal?
We can scope OK | Flows as an internal accelerator, a client-facing campaign platform, or a productized service capability based on the Salesforce operating model and expected scale.