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okflows

Salesforce Marketing Cloud forms

Governed customer-data flows for Salesforce Marketing Cloud

Capture, enrich, and deliver customer responses into Marketing Cloud Data Extensions without turning every campaign into a new integration project.

Designed for operations

Built for teams that need the experience, mapping, delivery behavior, and operational evidence to stay understandable after launch.

The form is only the visible part of the delivery model

Marketing Cloud teams still need to decide what context enters a journey, which fields can be changed, how responses map to a Data Extension, and whether each delivery inserts or updates a record. OK Flows keeps those decisions close to the form while centralizing the connection they depend on.

Salesforce-ready mapping

Map response fields, metadata, and known customer context into the destination structure expected by the campaign.

Controlled enrichment

Prefill known values, expose only what should be editable, and carry trusted context through the experience.

Operational visibility

Keep response state, delivery status, and failure details available to the teams responsible after submit.

Reusable delivery rules

Choose insert or upsert behavior per form without rebuilding the underlying connection for every campaign.

From audience context to a usable Marketing Cloud record

  1. 01

    Define the audience contract

    Choose the identifiers and known attributes the experience can receive securely.

  2. 02

    Design the guided flow

    Collect only the missing information with branching, validation, and campaign-specific presentation.

  3. 03

    Map the destination

    Connect answers and metadata to the required Data Extension fields and delivery behavior.

  4. 04

    Operate the outcome

    Review progress, completed responses, and delivery state without treating the form as a black box.

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Data Extension mapping

Structure fields, metadata, and insert or upsert behavior at delivery time.

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Compare with Typeform

Compare Salesforce object sync with a Marketing Cloud Data Extension delivery model.

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Preference centers

Separate identity, choices, evidence, and activation in a guided preference journey.

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